SOS Help Points
SOS Help Points are located throughout Scunthorpe in an effort to provide help as quickly as possible.
The Police and Crime Commissioner for North Lincolnshire and North Lincolnshire Council asked us to create an advert on how to use the new SOS Help Points in Scunthorpe town centre. We pitched the idea of having a fully scripted advert with actors, rather than ‘how to’ guide. It would provide a sense of realness to the Help Points make it more engaging.
The two video adverts we created for them showcase a different perspective in each, and capture the emotion that a user would be feeling in the moments that they use the Help Point, including the relief they would feel when they know help is on the way.